Skip to main content

Posts

Showing posts from December 15, 2013

Do No Harm

Today when I was in the bookstore a book on the shelf caught my eye.

The first reason it caught my eye was that it looked like it was in the wrong section. I saw it in Fiction and Literature and I was wondering if it may belong in Mystery & Action or Science Fiction & Fantasy. One of the many, many things I have learned since buying a bookstore is that more often than not you can tell the genre of the book by the look of the cover. There are always outliers, but certain colors and fonts lend themselves to different places in the bookstore.

The first give away with this book was the title, Harm. The second give away was the color scheme. And the third thing was that I was pretty sure I knew the name Aldiss before. Another thing I have noticed about books is all the ways that the book itself is marketed. There are so many elements that go into the packaging and branding of book. But understanding on an intellectual level is different from really experiencing.

For over a decade I …